Adobe’s Premiere Pro Gets A Gen AI Upgrade
Plus: Reka launches Reka Core: Their most advanced multimodal AI, OpenAI expands to Asia with a new office in Tokyo
Hello Engineering Leaders and AI Enthusiasts!
Welcome to the 254th edition of The AI Edge newsletter. This edition brings you details on how Adobe is upgrading Premier Pro with generative AI.
And a huge shoutout to our incredible readers. We appreciate you😊
In today’s edition:
🎬 Adobe partners with OpenAI, RunwayML & Pika for Premiere Pro
🚀 Reka launches Reka Core: their frontier in multimodal AI
🇯🇵 OpenAI is opening its first international office in Tokyo
💡 Knowledge Nugget: Will Search Be Generative AI or Blue Links? Actually, It’s Both. by
Let’s go!
Adobe partners with OpenAI, RunwayML & Pika for Premiere Pro
Adobe is integrating generative AI in Premiere Pro. The company is developing its own Firefly Video Model and teaming up with third-party AI models like OpenAI's Sora, RunwayML, and Pika to bring features like Generative Extend, Object Addition and Removal, and Generative B-Roll to the editing timeline.
Adobe is committed to an open approach for delivering models. It allows editors to choose the best AI models for their needs to streamline video workflows, reduce tedious tasks, and expand creativity. It also provides "Content Credentials" to track model usage.
Why does this matter?
Adobe Premiere Pro has been used in blockbuster films like Deadpool, Gone Girl, and Everything Everywhere All at Once. By integrating generative AI into Premiere Pro, Adobe is transforming the film industry, allowing editors to streamline workflows and focus more on creative storytelling.
Reka launches Reka Core: their frontier in multimodal AI
Another day, another GPT-4-class model. But this time, it's not from the usual suspects like OpenAI, Google, or Anthropic. Reka, a lesser-known AI startup has launched a new flagship offering, Reka Core - a most advanced and one of only two commercially available comprehensive multimodal solutions. It excels at understanding images, videos, and audio while offering a massive context window, exceptional reasoning skills, and even coding.
It outperforms other models on various industry-accepted evaluation metrics. To provide flexibility, Reka Core can be deployed via API, on-premises, or on-device. Reka's partnerships with Snowflake and Oracle are set to democratize access to this tech for AI innovation across industries.
Why does this matter?
Reka Core matches and even surpasses the performance of leading OpenAI, Google, and Anthropic models across various benchmarks and modalities. By offering cost-effective, multi-modal solutions, Reka has the potential to make advanced AI more accessible and drive new applications across multiple industries.
OpenAI is opening its first international office in Tokyo
OpenAI is releasing a custom version of its GPT-4 model, specially optimized for the Japanese language. This specialized offering promises faster and more accurate performance and improved text handling.
Tadao Nagasaki has been appointed President of OpenAI Japan. The company plans to collaborate with the Japanese government, local businesses, and research institutions to develop safe AI tools that serve Japan’s unique needs. With Daikin and Rakuten already using ChatGPT Enterprise and local governments like Yokosuka City seeing productivity boosts, OpenAI is poised to impact the region significantly.
Why does it matter?
The move reflects OpenAI’s commitment to serving diverse markets. It could set a precedent for other AI companies, fostering a more inclusive and local approach. And as Japan grapples with rural depopulation and labor shortages, AI could prove invaluable in driving progress.
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Knowledge Nugget: Will Search Be Generative AI or Blue Links? Actually, It’s Both.
In this interesting post,
discusses the future of search—it'sn't a simple choice between AI-powered answers and traditional blue links, it's a blend of both. Yahoo CEO Jim Lanzone and Perplexity CEO Aravind Srinivas both agree that a mix of AI-generated answers and classic links is the way forward.The real challenge lies in accurately inferring user intent and deciding when to display costly AI responses. Search giants like Google and Microsoft are already experimenting with this balance, but the added expenses and potential ad revenue loss create an interesting dilemma. As the search landscape evolves, the competition will center on who can strike the perfect balance between innovation and profitability.
Why does it matter?
A more intelligent, intent-based search experience can change how we consume information online. This requires search engine companies to balance using generative AI for user benefit and preserving their advertising business model. Their decision will shape the future of online search and affect advertisers, content creators, and users.
What Else Is Happening❗
🤖 Hugging Face has rolled out Idefics2
Hugging Face has released Idefics2, a more compact and capable version of its visual language model. With just 8 billion parameters, this open-source model enhances image manipulation, improves OCR, and answers questions on visual data. (Link)
💬 Quora's Poe aims to become the 'App Store' for AI chatbots
After a $75 million funding round, Poe has launched a "multi-bot chat" feature that allows users to seamlessly integrate various AI models into a single conversation. Positioning itself as the "app store" for chatbots, Poe is also rolling out monetization tools for creators and planning an enterprise tier for businesses. (Link)
👥 Instagram is testing an AI program to amplify influencer engagement
The "Creator AI" program lets popular creators interact with fans through automated chatbots. The bots will mimic the influencer's voice using their past content, aiming to boost engagement while cutting down on manual responses. While some creators worry this could undermine authenticity, Meta sees AI as crucial to its future. (Link)
👩💻 Microsoft has released and open-sourced the new WizardLM-2 family of LLMs
This next-gen LLM lineup boasts three cutting-edge versions—The 8x22B model outperforms even the best open-source alternatives, while the 70B and 7B variants deliver best-in-class reasoning and efficiency, respectively. (Link)
📋 Limitless AI launched a personal meeting assistant in a pendant
Limitless launched a $99 wearable "Limitless Pendant" to transcribe conversations, generate real-time notes, and seamlessly integrate with your work apps. While starting with a focus on meetings, the startup's CEO Dan Siroker sees Limitless eventually doing much more - proactively surfacing relevant information and even automating tasks on your behalf. (Link)
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